Several Ways Brands Are Using Instagram to Increase Engagement

By now, you no doubt will have seen of the popular photo tool Instagram. This’s an app available for smartphones which usually allows subscribers to add visual effects to their pictures before sharing them through social networking. Recently, Instagram has also emerged as a valuable business engagement tool. It’s superb electronic PR potential, so here are five ways brands are able to use the app to enhance engagement.

Photo competitions

One great choice for brands using Instagram is to hold photo contests as well as encourage users to make their way in to. The app is really easy to use and plenty of individuals have access to it, so there’s every chance you’ll get a very good response – especially when there is a nice-looking prize available for the victorious one. This type of competition may also lead to higher exposure, particularly if entrants share the pics of theirs alone social media pages.

Brand marketing

Companies might also use Instagram photographs for their brand marketing and advertising. For instance, along with engaging a SEO agency to be sure a brand can be found in search engine success, a business can add extra appeal to their marketing and advertising with eye catching Instagram pictures of items. These can be integrated into a social networking strategy in order to encourage engagement.

Event promotion

An additional way to encourage engagement through the Instagram is to harness individuals power around upcoming events. By tying in with branded and pre-defined hashtags companies can invite users to publish their own pictures of the event in conjunction with the appropriate hashtag thereby igniting conversation amongst the target audiences of yours.

User photos


At the beginning of 2012, Instagram had fifteen million users. Now it’s fifty million. This rapid growth, and also the fact that lots of individuals prefer to share photographs through social media, would mean that you can easily locate social networking users who also use Instagram. Sharing cool user photos on Twitter and Facebook can be an excellent method for brands to engage with folks that are brand new and tell them they’re appreciated. To illustrate, in addition to maintaining the more standard picture competitions discussed above, you could very well get individuals to send in their favorite pictures on the understanding that you will talk about perfect – providing your users publicity as well as helping to promote the brand of yours.

Behind- Instagram Comentários Personalizados , many companies are also using Instagram to share behind-the-scenes photographs of the offices to give individuals additional insight into whatever they do and simply help spread an even more human image of the brand of theirs.

A growing number of social media agencies are using Instagram to advertise the brand name of theirs, and so it is certainly well worth checking it out there to determine what the app could do for the company of yours.

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